Fidaty Ottobre – Aprile 2020 (Unused)

In Summer 2020 I teamed up with Armando Testa agency to work on a proposal for an edition of Esselunga fidelity prize catalogue. The theme was the 25th birthday of the fidelity card. Unfortunately, the work didn’t make the cut, as the client decided to work in another direction.¬† However, i still like it, so here it is!

Creative direction: Paolo Cremonesi
Account: Valter Aracco
for Armando Testa SPA