META Launch Campaign

I designed three visuals for the launch campaign of META, a project by VERACURA, a startup focused on social projects. META is a project that brings free quality education to girls and boys in the suburbs.
The lettering artworks are based on the YET word, with an hidden double-E, as an antithesis to NEET (Not in Education, Employment or Training). More on the project here.

Creative direction: Paolo Iabichino